aelo.io / Owner dashboard / demo
demo · all numbers are made upFive questions a clinic owner wants answered every morning
This is a demo of the aelo dashboard on a fictional clinic. Each block is one question, the answer in big numbers and what to look at. No economics degree needed.
Is the clinic full?
Mostly yes.
Most free hours: Sat 09:00 and Sat 19:00.
What it is
Utilisation is the share of chair working hours taken by patients. Three chairs, 11 hours a day, six days a week — that is all the time the clinic can sell.
What to look at
Light cells are hours when chairs stand idle. You fill them with reminders and bot booking, not with new ads: the patients exist, that hour is just inconvenient for them.
Who brings the money?
Most of all — Iryna L., 35% of revenue.
- Iryna L. prosthodontist₴540,00070 visits · ticket ₴7,714
- Maksym D. implant surgeon₴430,00090 visits · ticket ₴4,778
- Olena K. dentist₴380,000220 visits · ticket ₴1,727
- Svitlana P. hygienist₴210,000140 visits · ticket ₴1,500
What it is
A doctor's revenue is the sum of paid work. The average ticket is revenue divided by the number of visits.
What to look at
A low ticket for the dentist and hygienist is normal: they have many short visits. What matters is whether their patients then reach the prosthodontist and the surgeon.
Do patients come back?
64% come back, 9.4% of bookings didn't happen.
- took place 520
- rescheduled 29
- cancelled 15
- no-show 10
What it is
“Come back” is the share of patients who visited again within 12 months. LTV is how much a patient spends at the clinic over time on average. NPS is whether they would recommend you, from −100 to 100.
What to look at
No-shows and cancellations are lost chair hours. A rescheduled booking isn't lost if the bot offers a new time straight away.
Do ads pay off?
Yes. A new patient costs ₴441 and brings ₴18,400 over time.
- Google Maps41
- Website29
- Telegram bot18
- Referrals22
- Instagram8
| Google Ads (Maps and website) | ₴38,000 | 70 | ₴543 |
|---|---|---|---|
| ₴14,000 | 8 | ₴1,750 | |
| Bot and referrals | ₴0 | 40 | ₴0 |
Instagram costs more than Google: ₴1,750 vs ₴543 per patient.
What it is
The cost of a new patient is the money spent on a channel divided by the number of new patients from it.
What to look at
Compare it with what a patient brings over time (LTV), not with the first ticket. Referrals and the bot bring new patients for free — feed them by asking for reviews.
How much does the clinic earn?
₴361,200 profit, 23% of revenue.
What it is
Variable costs grow with revenue: materials, lab, doctors' share. Fixed costs are the same every month: rent, administrators, utilities. Break-even is the day of the month after which the clinic is in profit.
What to look at
If break-even moves towards the end of the month, utilisation is short or the ticket doesn't cover variable costs. Look back at the first question.
This dashboard — on your clinic's data
Part of the Maximum plan: website, AI Telegram bot and owner dashboard — $49/mo plus a one-time $699 launch fee.
The Bereh clinic, its doctors and all numbers on this page are fictional. Any resemblance to real clinics is coincidental.